The Digital Web Updates

  An increase in online business has resulted in cutthroat competition. Companies are trying every means possible to retain their existing customers and gain new ones. Brand management is a very good way of cementing the digital presence of a company. Collaborating with a digital branding agency enables a company to take advantage of the diversified branding tools available and put them to good use. Understanding digital branding Digital branding takes the traditional concept of branding and incorporates certain appropriate changes such that it suits the requirements of online marketing. This enhances the online profile of a brand. A plethora of tools is used by companies, like Neuronimbus, to capitalise on the power of the internet and build a connection between the products and services sold and its brand. However, increasing the company sales and facilitating revenue generation is not the primary goal of opting for brand management. Some people also tend to confuse branding with m

  Users that visit your website either stay on to make a purchase or bounce. Remarketing services will help you to capture these bounced leads by formulating a strategy that is specific to your needs and personalised enough to make these passive visitors feel special. Only 2% of visitors that visit a website for the first time get converted into customers. Capturing the rest of the 98% visitors presents a challenge that you have to address to facilitate business growth. It is a huge opportunity with the potential to ensure the survival and profitability of your company. Adopting remarketing or retargeting techniques as offered by top digital marketing agencies, like Neuronimbus , can successfully convert passive visitors by increasing their interest in the products you offer. Remarketing services—a short synopsis This component of digital advertising reminds users about the existence of your brand. By introducing target specific ads aimed at users who have visited your website at leas

To maintain a strong sales pipeline, every e-commerce company needs to adopt a healthy lead generation campaign. Professional  lead generation  services have   in-depth knowledge about the different elements associated with lead generation. They help to formulate customized and effective lead generation campaigns. A lead generation campaign consists of several different elements. Of these 5 elements are directly responsible for its success. Focussing on these elements help enhance the effectiveness of the lead generation campaign to: Scout for prospects Select the qualified leads from them Nurture the leads convert them into customers The 5 essential elements of a lead generation campaign include: 1.  Landing page:  Every campaign starts with identifying a central location for obtaining leads. In most cases, it is the landing page of the company. The main goals associated with hosting the landing page are: Campaign segmentation:  The landing page is a branded and campaign-specific web

  Social media with its goldmine of opportunities is the next frontier for online marketing. Today every business recognises the need to have a strong social media presence to capitalise on the myriad prospects available. Consequently, engaging with a social media advertising agency has become quite popular and lucrative. With more and more companies investing in social media advertising, online marketing is becoming more competitive and intense. To combat this and stand tall amongst competition people are adopting various innovative social marketing strategies. Social media advertising is one such specific strategy of social media marketing. Social media marketing—a brief definition When businesses make use of various social media platforms and networks to market their services and products, they effectively indulge in social media marketing. It is an umbrella term used to denote ways and means adopted by companies to: Engage with existing customers Reach new potentials and gener

Custom apps will provide you with greater control over things that have a significant impact on user experience, lead conversions etc. When you have a custom app developed, you can mould it as per the specific requirements of the company. Collaborating with a custom application development company will enable you to take advantage of professional expertise and experience. Consequently, the app developed will truly offer your customers the technical brilliance they look for and more.