The Digital Web Updates

Statistics prove the importance of remarketing in facilitating business growth. But this growth can be achieved when remarketing efforts target the correct niche of audience. Using professional  remarketing services   helps make these efforts concentrated enough for companies to witness a change in their sales and revenue. Remarketing: a brief definition Used interchangeably with retargeting, remarketing is a tool that helps reconnect products and services to people who had previously searched for the same. Even though these terms seem synonymous, there exists a slight differentiation between the two. Simply speaking, remarketing deals with emails and CRM data, and retargeting deals with pixel data mostly from anonymous potential customers. Incidentally, statistics show that 98% of people never purchase during their first visit to an e-commerce website. Additionally, more than 76% of online shoppers abandon their online shopping carts. Remarketing ads target these customers since

Every company generates huge amounts of data but rarely is it put to good use. All data generated does not always contain useful information. Hence, data generated needs to be sorted, structured and the information contained therein, presented in a form that benefits the company. However, it is not an easy job and a company needs the services of a digital analytics  company to ensure the same. The emergence of data analytics service providers, like Neuronimbus , has been meteoric. While most claim to be proficient in data analytics, companies should not choose them on hearsay. The idea is to team up with the best available data analytics provider. But before understanding the factors that govern this collaboration, businesses should know the meaning of data analytics. This will further help them to choose from the plethora of data analytics providers available online. What is data analytics? Data analytics is a practice adopted by many companies to make sense of the data gener

Businesses, today, have to survive in a digital world. Since a website is the online face of a business, its creation and subsequent management have a significant impact on online sales. The ability to control the content uploaded on a website makes CMS or content management systems a powerful tool. To maximise its benefits it should be handled professionally by agencies dealing in custom CMS website development . What is CMS? For an online business, content is crucial. To create and manage this content on the business website, CMS management companies use software known as the content management system. They can create, manage, add, modify content without having to write a code for the same with this software. The ease of use makes the software a popular tool for managing content. A CMS system is generally made up of mainly two elements. They are: ü   The CMA or the content management application that helps to add and manage content ü   The CDA or the content delivery applic

The growth of online businesses has resulted in the mushrooming of several different firms claiming to offer superlative lead generation services . Companies find it challenging to filter and select one that has the tools, expertise and experience to formulate an effective strategy. Consequently, an effort that should result in business growth can sometimes result in a waste of time and effort. To eliminate the risk of such an eventuality, businesses should understand the concept of lead generation and its importance. Additionally, they should also have a clear idea of what they should expect from outsourcing lead generation. Since consistent lead generation is the key to success, businesses should not take this lightly. Lead generation—a simple explanation Typically, a lead is anyone that has an interest in the products or services offered by a company. Leads are generally prospects with potential for conversion. Leads are not restricted to being users or customers. Even other