PPC Remarketing Services That Facilitate Revenue Maximisation
Statistics prove the importance of remarketing in facilitating business growth. But this growth can be achieved when remarketing efforts target the correct niche of audience. Using professional remarketing services helps make these efforts concentrated enough for companies to witness a change in their sales and revenue. Remarketing: a brief definition Used interchangeably with retargeting, remarketing is a tool that helps reconnect products and services to people who had previously searched for the same. Even though these terms seem synonymous, there exists a slight differentiation between the two. Simply speaking, remarketing deals with emails and CRM data, and retargeting deals with pixel data mostly from anonymous potential customers. Incidentally, statistics show that 98% of people never purchase during their first visit to an e-commerce website. Additionally, more than 76% of online shoppers abandon their online shopping carts. Remarketing ads target these customers since