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Characteristics Of A Good Digital Marketing Strategist

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  Every company involved in e-commerce needs to have a strong presence and visibility in  social media marketing platforms .  However, with new marketing techniques coming up almost every day, opting for a digital marketing agency seems to be the best solution. However, choosing one from the numerous agencies advertising their digital marketing skills can prove to be a challenge. Following a systematic approach and keeping the following points in mind when making the selection would help make this task easy. These points include Determining the company marketing needs:  This crucial first step involves understanding the company requirements in terms of website design, PPC, SEO, analytics etc. This helps in understanding whether the digital marketing agency chose will be able to strategize, optimise and implement an effective digital marketing strategy in sync with the company needs. Conducting extensive background research:  This background research will essentially enable the company