PPC Remarketing Services That Facilitate Revenue Maximisation

Statistics prove the importance of remarketing in facilitating business growth. But this growth can be achieved when remarketing efforts target the correct niche of audience. Using professional remarketing services helps make these efforts concentrated enough for companies to witness a change in their sales and revenue.

Remarketing: a brief definition

Used interchangeably with retargeting, remarketing is a tool that helps reconnect products and services to people who had previously searched for the same. Even though these terms seem synonymous, there exists a slight differentiation between the two. Simply speaking, remarketing deals with emails and CRM data, and retargeting deals with pixel data mostly from anonymous potential customers.

Incidentally, statistics show that 98% of people never purchase during their first visit to an e-commerce website. Additionally, more than 76% of online shoppers abandon their online shopping carts. Remarketing ads target these customers since the likelihood of conversions is very high here.

Main benefits of remarketing

Remarketing can benefit businesses across verticals and sectors. Companies use it extensively to improve their sales exponentially. Significant benefits of using remarketing ads are:

• Increase in brand awareness: For most online marketers, brand awareness drives their online business. Remarketing boosts branded search immensely. By repeatedly increasing brand exposure through ads and messaging, companies can:

o   Encourage new customers to close the sale

o   Increase the existing customer lifetime value

Currently, remarketing is extensively used to enhance brand recognition and improve its recall. It plays a significant role in brand re-establishment.

• Improved engagement with the audience: Statistically, 97 out of every 100 new users do not convert into customers. These customers leave neither their email addresses nor other such contact details. Additionally, 49% of web visitors purchase a product or service only after visiting a website 2 to 4 times. Such customers spend time browsing through the product features, comparing them to similar products, checking for their prices on other platforms, etc.

For a company converting such customers is a priority. They do so by employing a remarketing agency to:

o   Follow the customer online

o   Promote the relevant products and services

o   Ensure constant engagement with these customers

This engagement empowers companies with powerful insights into customer behavior and expectations. By formulating remarketing strategies based on these insights, companies can target specific audience niches.

• Enhanced conversions: The idea behind using remarketing as a marketing tool is to enhance a company’s chance of regaining customers. These visitors are shown ads on the different media platforms that they browse. Deals and discounts offered in the ads help to:

o   Attract these customers

o   Compel them to revisit the relevant website

o   Purchase the product and close the deal

To enhance conversions, visitors need to visit the company website repeatedly. Knowledge of the number of times a customer visits the website is essential since customers make multiple visits to the same website before purchasing the product.

• Attract competitor customers: The ability to attract and convert competitor website customers is another lucrative benefit of remarketing. Around 11% of companies also use remarketing for this purpose.

By making ads appear on competitor browsers, companies can enhance brand visibility and increase their coverage. Offering a lucrative alternative to a customer searching for a product or service using specific keywords helps divert their attention.

Since customers make a purchase only after conducting a thorough comparison, providing them with different options helps to lure them away from the competitor's website.

• Make highly target-specific ads: Remarketing enables companies to hyper-focus their ads. They can directly target those customers who have expressed an interest in the products and services of the company. By segregating customers and creating different remarketing lists, companies can make highly focused, target-specific efforts. Providing customers with the correct incentive will prompt their return.

• Mobile and video leveraging: Remarketing is characterized by its wider reach and enhanced coverage. Agencies offering remarketing services often take advantage of this to formulate a campaign that can reach the targeted audience across devices and platforms. For example, relevant videos can target YouTubers, mobile-optimized ads can target mobile users, etc. Such a diversity of reach enhances opportunities for companies to leverage mobile and video to improve customer reach and coverage.

Professional remarketing companies like Neuronimbus are proficient in formulating remarketing strategies that maximize their benefits. Since remarketing is a highly effective marketing tool for enabling conversions, these services are necessary for enhancing company growth.