The Digital Web Updates

Statistics prove the importance of remarketing in facilitating business growth. But this growth can be achieved when remarketing efforts target the correct niche of audience. Using professional  remarketing services   helps make these efforts concentrated enough for companies to witness a change in their sales and revenue. Remarketing: a brief definition Used interchangeably with retargeting, remarketing is a tool that helps reconnect products and services to people who had previously searched for the same. Even though these terms seem synonymous, there exists a slight differentiation between the two. Simply speaking, remarketing deals with emails and CRM data, and retargeting deals with pixel data mostly from anonymous potential customers. Incidentally, statistics show that 98% of people never purchase during their first visit to an e-commerce website. Additionally, more than 76% of online shoppers abandon their online shopping carts. Remarketing ads target these custom...

Every company generates huge amounts of data but rarely is it put to good use. All data generated does not always contain useful information. Hence, data generated needs to be sorted, structured and the information contained therein, presented in a form that benefits the company. However, it is not an easy job and a company needs the services of a digital analytics  company to ensure the same. The emergence of data analytics service providers, like Neuronimbus , has been meteoric. While most claim to be proficient in data analytics, companies should not choose them on hearsay. The idea is to team up with the best available data analytics provider. But before understanding the factors that govern this collaboration, businesses should know the meaning of data analytics. This will further help them to choose from the plethora of data analytics providers available online. What is data analytics? Data analytics is a practice adopted by many companies to make sense of the data g...

Businesses, today, have to survive in a digital world. Since a website is the online face of a business, its creation and subsequent management have a significant impact on online sales. The ability to control the content uploaded on a website makes CMS or content management systems a powerful tool. To maximise its benefits it should be handled professionally by agencies dealing in custom CMS website development . What is CMS? For an online business, content is crucial. To create and manage this content on the business website, CMS management companies use software known as the content management system. They can create, manage, add, modify content without having to write a code for the same with this software. The ease of use makes the software a popular tool for managing content. A CMS system is generally made up of mainly two elements. They are: ü   The CMA or the content management application that helps to add and manage content ü   The CDA or the content delive...

The growth of online businesses has resulted in the mushrooming of several different firms claiming to offer superlative lead generation services . Companies find it challenging to filter and select one that has the tools, expertise and experience to formulate an effective strategy. Consequently, an effort that should result in business growth can sometimes result in a waste of time and effort. To eliminate the risk of such an eventuality, businesses should understand the concept of lead generation and its importance. Additionally, they should also have a clear idea of what they should expect from outsourcing lead generation. Since consistent lead generation is the key to success, businesses should not take this lightly. Lead generation—a simple explanation Typically, a lead is anyone that has an interest in the products or services offered by a company. Leads are generally prospects with potential for conversion. Leads are not restricted to being users or customers. Even other ...

  Every company involved in e-commerce needs to have a strong presence and visibility in  social media marketing platforms .  However, with new marketing techniques coming up almost every day, opting for a digital marketing agency seems to be the best solution. However, choosing one from the numerous agencies advertising their digital marketing skills can prove to be a challenge. Following a systematic approach and keeping the following points in mind when making the selection would help make this task easy. These points include Determining the company marketing needs:  This crucial first step involves understanding the company requirements in terms of website design, PPC, SEO, analytics etc. This helps in understanding whether the digital marketing agency chose will be able to strategize, optimise and implement an effective digital marketing strategy in sync with the company needs. Conducting extensive background research:  This background research will essenti...

Irrespective of whether you are looking for top-of-mind awareness, new product launch, or want to engage full time into branding, collaborating with a digital branding agency   is a necessity. Careful research is required to plan a proper strategy for enhancing audience reach and engaging with them. The availability of enormous volumes of content and the limited attention span of the user, present the biggest challenges to your brand campaign management. The only solution is to find innovative methods to stand apart from the rest. Understanding the different components associated with a brand marketing campaign helps to enhance the effectiveness of your designed brand marketing strategy. These components include : Upfront goals: Each strategy needs to have pre-defined goals, timelines, and measurable data points. Depending on volume sales as a means of understanding the efficacy of your brand marketing campaign is not a smart move. Define three SMART go...

Today the website’s importance as a business marketing tool cannot be ignored. However, just designing and uploading a website is not enough. To stay competitive and survive in the cutthroat online business world it is important to have a responsive and functional website.  This need arises from the fact that the website is used to drive web traffic, enhance user engagement and ensure a good user experience. While employing a  website development solution   is a good decision, the concerned e-commerce company should ensure that they are aligned with the goals of the company viz: Driving web traffic, Enhancing user engagement and Ensuringa good user experience. To facilitate these, the website designing firms need to look into certain important factors that define the essence of website designing and good UX. These factors include: Simple, clutter-free design: Bombarding the audience with too much information leads to confusion. Thus, websites need to follow a minimalisti...